Study on AI agents in German enterprises: Implementation lags behind hype
The company builds AI-first consulting offering as new CEO takes over.
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At Insights, we blend our knowledge-sharing culture with cutting-edge technology. Explore expert insights on software engineering, digital commerce, AI, and cloud tech, plus updates on Cloudflight's projects.
Frontend & Mobile
How to setup Universal Links for iOS in React Native
TL;DR This post explains how iOS Universal Links work and what is required to implement them. It covers how to handle incoming links in an iOS app, how to create and configure the Apple App Site Association (AASA) file, and how to correctly host the file so that iOS can securely associate a domain with […]
January 21, 2026
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Testing & Quality
Choosing the Right Test Automation Design Pattern: Page Object Model, Flow Model Pattern, or Screenplay Pattern?
TL;DR The Page Object Model (POM) is the industry standard, but it is not easily scalable. The Flow Model Pattern improves upon the basic POM, offering a perfectly balanced solution that is not overly complex yet still scalable. The Screenplay Pattern is best suited for highly complex solutions and requires test engineers to have more […]
December 16, 2025
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Agentic AI
Smarter, not bigger: unlocking autonomous commerce with Emporix
For many B2B organizations, the promise of digital transformation still feels just out of reach. Companies have invested heavily in eCommerce capabilities, expecting modern platforms to streamline operations and strengthen customer relationships. Yet the reality on the ground tells a different story: one where digital investments often create as many challenges as they solve. The numbers tell […]
November 27, 2025
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Testing & Quality
Using WebdriverIO v9 for Effective Cross-Platform End-to-End Testing
Preface In a previous article from the start of this year, I mentioned various frameworks that can be used for mobile test automation. The one that came up repeatedly was WebdriverIO, which I have been using actively for over two years now. It is a shame that there are no really comprehensive articles on how […]
November 17, 2025
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Commerce & Customer Experience
Why most B2B eCommerce strategies fail before they start: 2026 study excerpt
Modern B2B commerce is facing a widening gap between expectation and execution. The rules of the game have changed: buyers now demand seamless digital experiences, personalized pricing, real-time information, and the same convenience they enjoy in the B2C environment. Meanwhile, many organizations are still running on aging platforms designed for a different era; one […]
October 20, 2025
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UX/UI Design
UX Writing for Business Applications
Let’s be honest – who wakes up and and is excited to read button labels or error messages? But have you ever clicked a vague “Next” button and immediately regretted it because you had no idea where it was taking you? Or stared at an error message like “Something went wrong” and thought, Great. That’s […]
October 8, 2025
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Commerce & Customer Experience
Extending Medusa.js with integrated CMS to create compelling content experiences
In our journey of implementing Medusa.js for diverse ecommerce businesses, we’ve consistently seen how its flexible, customizable architecture creates exceptional shopping experiences. Clients come to us excited about Medusa’s technical advantages, praising its extensibility and modular design, which makes it a favorite among developers. Yet as our clients’ stores mature, a common question emerges: “How […]
September 3, 2025
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Strategy & Transformation
Why custom software is often the more economical choice in the long term
When evaluating enterprise software, cost is often the first factor decision-makers consider. Off-the-shelf solutions may seem like the obvious choice thanks to their quick setup and attractive entry-level pricing. However, the true financial impact of a software investment only becomes clear over time. To make a sound decision, businesses need to look beyond the […]
August 27, 2025
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Agentic AI
How omnichannel conversational AI bridges the customer experience gap
Today’s customers move fluidly between digital channels and expect businesses to keep up. For example, they might start a conversation on a website chat, continue via a mobile app, and complete it through a phone call. Yet most businesses struggle to maintain continuity across these touchpoints, which results in frustrating experiences that damage brand loyalty. […]
August 18, 2025
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DownloadYour 90-day plan to move Agentic AI into productionClose the gap between belief and execution This executive extension to The Agentic AI Gap study provides a structured, actionable 90-day roadmap to move Agentic AI from pilot to production. Based on real-world deployment data from German enterprises, it reveals what the 11% of successful companies actually did differently- and how you can replicate their approach. Download this framework to learn how to: Establish clear ownership and eliminate coordination bottlenecks Align IT and business around high-impact, scalable use cases Launch pilots that deliver measurable operational value Create the foundation for enterprise-wide scaling Why this matters now Most companies treat Agentic AI as a technical implementation. The companies pulling ahead treat it as an organizational transformation. This 90-day plan gives you the structure to do the same- so your organization joins the 11% scaling Agentic AI, not the 89% stuck in experimentation.February 17, 2026
DownloadStudy: The Agentic AI gapWhat you’ll learn inside the study: Why belief isn’t translating into execution, 86% see transformative potential- but only 11% have achieved advanced deployment. Learn what separates leaders from laggards. The hidden blockers most companies underestimate. Budget isn’t the main problem. Misalignment, lack of ownership, and cultural friction are the real forces stopping progress. How leading enterprises achieve scaling advantage. Discover why organizations with strong cross-functional alignment scale faster-and how to replicate their success. Where companies are investing and what they’re actually building. Get insight into real-world Agentic AI use cases, deployment strategies, and the roadmap to operational impact. See where your business stands – and what it takes to move ahead.February 17, 2026
WebinarCloudflight and paiqo: Exploiting new potential in data, AI & digital transformationWhat do you see in the webinar The path so far – how Cloudflight and paiqo found each other Behind the brands – a look at who we are and what drives us Stronger together – how the combination of expertise in AI, data and cloud opens up new opportunities for customers From vision to reality – a use case example that shows the impact of our joint portfolio Looking ahead – how our joint strategy paves the way for long-term growth and customer success What comes next – a foretaste of upcoming deep dive webinars Celebrate this special moment with us, discover the advantage of our combined strengths, and be inspired by what lies ahead. Speakers Manuel Stern – Chief Transformation Officer @Cloudflight Group Stefan Starke – VP Data @Cloudflight Group Gernot Molin – Founder & Chief Architect @paiqo Markus Nemeth – Founder & Managing Director @paiqoOctober 28, 2025
WebinarStudy Launch: The untold costs and challenges of B2B commerceModernization isn’t just a platform upgrade – it’s a complete strategic shift. It’s about redefining how organizations sell, operate, and connect with their customers in a world where digital expectations keep rising. Today, eCommerce is no longer just a tool – it’s the engine driving sustainable growth, innovation, and customer loyalty. Yet many companies still struggle to bridge the gap between ambition and execution. Join us for the live launch of our latest B2B commerce study , where we’ll unveil the real data behind the modernization journey – what’s working, what’s holding businesses back, and where the biggest opportunities lie. 🎥 During the session, you’ll: Hear expert insights on how to overcome modernization challenges and manage IT complexity Discover how leading B2B organizations are transforming digital chaos into scalable growth Benchmark your own business against 150 European B2B leaders — and learn what it takes to move aheadOctober 28, 2025
StudyStudy: The untold costs and challenges of B2B commerceReal data. Real challenges. Real opportunities. Modernization isn’t just a platform upgrade – it’s a strategic shift redefining how companies sell, operate, and connect with customers. eCommerce is no longer a tool – it’s the engine of future growth. 🔍 Inside the Report Four pillars of B2B transformation: The Maturity Paradox: The gap between ambition and digital readiness The Cost of Inaction: How legacy systems quietly drain profits The Modernization Crossroads: Barriers, investments, and smart decisions From Buyer Demands to Digital Reality: Meeting expectations with the right tech 💡 The numbers every B2B leader should know 💸 €1M – Annual revenue loss some firms face from downtime and poor performance; 💰 70% – Of smaller B2B firms say upfront costs block modernization; ⏱️ 12–24 months – Average ROI timeframe for transformation projects. See where your business stands – and what it takes to move ahead. 👉 Download the full report now!October 23, 2025
White PaperThe new rules of B2B commerceThe B2B commerce landscape is undergoing rapid and unprecedented change, with the US market alone expected to reach $3 trillion by 2027. Organizations now face the challenge of balancing operational complexity with scalable growth, while meeting customer expectations shaped by consumer-grade digital experiences. This ebook presents four proven paths to B2B commerce scalability through real-world case studies, each with measurable results: VTEX: Marketplace enablement boosted Colgate’s professional marketplace monthly sell-out value by 496% and expanded its customer database by 75%. Shopify Plus: Transformed Snyder Performance Engineering’s operations, delivering 25% efficiency gains and a 40% increase in customer spend. Medusa: Headless architecture streamlined Containex’s container operations across 40+ European markets, achieving strong beta success and high adoption. Pimcore: Master data management reduced Walter Bosch’s data management time by 80% and increased sales by 21%. Discover how these four strategies can transform your B2B commerce – download the ebook now and start scaling smarter! Featured partners:August 21, 2025
WebinarHow to break free from generic B2B commerce with Medusa.jsOutdated commerce platforms holding you back? Rigid systems, clunky workarounds, and sky-high customization costs—if this sounds familiar, it’s time to rethink your tech stack. Join us for a fast-paced, insight-rich session where you’ll discover how Medusa.js enables brands to create truly custom commerce experiences—without being boxed in by monolithic platforms. 🚀 What to expect: Real-world examples of modern commerce builds A live look at how Medusa empowers flexibility and speed Practical insights on replacing legacy systems with a future-proof approach 👥 Your hosts: Sebastian Kozak , Business Consultant at Cloudflight Sebastian Rindom , CEO & Co-founder at Medusa Whether you’re scaling fast or stuck in a slow, costly system, this session will give you actionable takeaways to modernize your eCommerce infrastructure on your terms. Don’t miss it. Your commerce future deserves better.August 13, 2025
WebinarHow to build a university portal for over 100k users?One portal. 90,000 students per semester. Built in record time. ✅ Get a recording of the webinar where Nicole Bier and Gregor Mersich , Deputy Directors of the Digital Service Hub at the University of Vienna, will take you behind the scenes of u:space – the university’s central portal. You’ll hear how we turned a complex challenge into a modern, user-friendly platform – all while meeting strict accessibility standards. What you will get in just 45 minutes: 🎯 Live demo of the portal 💡 Lessons learned 🏆 Strategic implications for the university 🙋♀️ Q&A with the audience Language of the webinar: GermanMay 21, 2025
WebinarBoost your Lighthouse score with Spartacus in 2 weeksStruggling with slow performance, rising costs, and unresponsive pages? On April 16th, we went live with Kacper Knapik, Spartacus Co-Creator and former Core Team Leader, to show how businesses can dramatically improve their web performance in just two weeks. Here’s what attendees learned: ✅ How to reduce page load times by 30% and boost SEO performance ✅ Strategies to cut infrastructure costs by up to 40% ✅ How to block 90% of bot traffic and defend against DDoS attacks Missed the session? Watch the full recording – this is just the beginning of transforming your digital performance.May 21, 2025Webinars
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OnlineAccessible Design: Digital Solutions for EveryoneThis webinar in cooperation with SOLAR PLEXUS provides a hands-on overview of what defines digital accessibility, which legal frameworks – such as the European Accessibility Act – apply, and how Cloudflight’s inclusive design approach helps to make digital experiences more accessible and user-friendly for all.Nov 5, 2025
WebinarCloudflight + paiqo: Exploiting new potential in data, AI & digital transformationA new chapter begins: Cloudflight and paiqo join forces to help companies across Europe unlock the full potential of data, AI and digital transformation. In this exclusive 45-minute welcome webinar, our leadership team will provide insights into the background to this move and what it means for our customers and the future of innovationOct 21, 2025
WebinarStudy release: The untold costs and challenges of B2B commerceOur new report uncovers the truth about Commerce Maturity, The Cost of Inaction, The Modernization Dilemma, and Buyer Expectations. Be the first to see the insights! Sign up for the launch-day webinar and get the inside scoop as the study goes live.Oct 23, 2025
WebinarWebinar: How to scale an IoT platform by 1,100% within a year?In our webinar, Thomas Hartinger (Product Manager @Frauscher Sensortechnik) and Florian Kölbleitner (Delivery Manager @Cloudflight) present the jointly developed IoT platform from Frauscher Sensortechnik. They will explain the technical structure of the platform and all crucial functions - directly in the system using a live demo!Aug 26, 2025
WebinarWebinar: How to break free from generic B2B commerce with Medusa.jsWhat you'll learn: Why traditional B2B platforms struggle to meet modern demands How modular architecture unlocks agility and customization Real examples of companies ditching rigidity for flexible, scalable solutions Live Q&A with commerce and tech expertsAug 12, 2025Press releases
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Press ReleasesCloudflight focuses on agentic transformation and builds AI-first consulting offering as new CEO takes overCloudflight reorganizes leadership and launches integrated AI offering for enterprises together with paiqo André Holhozinskyj assumes overall strategic responsibility as CEO of the Cloudflight Group Doris Lippert becomes Managing Director for Austria Munich, 11 March 2026 – Artificial intelligence is currently reshaping business models, value chains, and software architectures. Many companies are already experimenting with AI, yet only a few succeed in moving from isolated pilot projects to scalable solutions in day-to-day operations. Cloudflight is responding with a strategic repositioning. Together with data […]March 12, 2026
Press ReleasesStudy on AI agents in German enterprises: Implementation lags behind hypeDespite high expectations – 86% believe in the potential – only one in nine German companies has already reached an advanced stage of AI agent deployment. Money is not the…February 26, 2026
Press ReleasesCloudflight and Ski Austria expand innovation partnership in biathlonVienna/Innsbruck, January 14, 2025 – The IT and software company Cloudflight and Ski Austria are strengthening their long-standing, successful innovation partnership. In addition to further developing their joint biathlon app,…January 14, 2026
Press Releases41st Cloudflight Coding Contest Brings Together Over 4,700 Developers Worldwide41st Cloudflight Coding Contest brings together over 4,700 developers worldwide Vienna, November 17, 2025 On Friday, November 14, 2025, the Cloudflight Coding Contest (CCC) celebrated its 41st edition, connecting developers…December 9, 2025Press ReleasesCloudflight reveals critical roadblocks in B2B eCommerceBeyond legacy IT: multiple barriers stand in the way of B2B eCommerce success Aging technology leads to frustration, innovation backlog and poor performance Different incentives across business and IT lead…October 23, 2025Press ReleasesFAQ – Cloudflight Group and paiqo join forcesWhy do Cloudflight Group & paiqo join forces? Together, Cloudflight Group and paiqo deliver cohesive digital engineering, data, AI, and commerce solutions that help organizations turn complexity into a competitive…October 6, 2025Press ReleasesThe Cloudflight Group and paiqo join forces to become a leading European provider of data and AI solutionsMunich / Vienna, October 01, 2025 – Cloudflight Group and paiqo are joining forces and will move forward together. The joint approach creates a leading European provider in the field of data and artificial intelligence (AI), driving the sustainable advancement of AI technologies in Europe. This is a strategic step toward the future: both companies […]October 1, 2025
Press ReleasesCloudflight named finalist in two categories for prestigious K5 Commerce Award 2025 Wroclaw, Poland – Cloudflight, a leading digital engineering company, has been named a finalist in two categories for the K5 Commerce Award 2025, one of the most prestigious recognitions in the European commerce industry. We’ve secured positions in the Top 5 for the Customer Experience and E-Commerce Agency categories, highlighting our commitment to excellence in […]May 23, 2025
Press ReleasesCloudflight and VTEX announce strategic partnership to accelerate composable commerce in EuropeEffective May 1st, Cloudflight becomes an official VTEX partner. Munich, May 6, 2025 – Cloudflight, one of Europe’s leading full-service providers for digital transformation, announces a strategic partnership with VTEX, the global enterprise digital commerce platform, starting May 1st, 2025. This partnership combines Cloudflight’s deep expertise in software engineering, AI, and cloud-native solutions with […]May 6, 2025
