Grace Lau

Grace Lau

Latest posts by Grace Lau

Commerce & Customer Experience

How to utilize eCommerce gamification to boost sales

Yu-kai Chou, a prominent name and pioneer in the field of gamification, identified eight core drives that motivate people to act. These are: Curiosity and unpredictability Relatedness and social influence Avoidance and loss Feedback and empowerment of creativity Impatience and scarcity Accomplishment and development Possession and ownership Epic meaning and calling It was the identification […]

February 12, 2024

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